We believe that true beauty comes from within and radiates outward. Through our Embrowerment Foundation, we support initiatives focused on mental health, wellness, and gender-based empowerment. Because when people feel good, they do good—and our goal is to empower as many as possible through our mission.
Mission
At Wink Brow Bar, we believe that beauty is more than skin deep—it’s about confidence, empowerment, and self-expression. Our mission is simple: to provide expert brow and eye-zone treatments that elevate natural beauty while offering a luxurious, feel-good experience. Through our artistry, innovation, and dedication to precision, we bring peace and embrowerment to every client, ensuring they leave looking and feeling their absolute best.
Letter from Founder
Wink Brow Bar was founded with a simple yet revolutionary idea—brows are not one-size-fits-all. When I started, I couldn’t find a single place in NYC that combined expert threading, high hygiene standards, and custom shaping. Most salons offered rushed, impersonal experiences. I knew there had to be a better way—a place where brows are tailored, precision is key, and artistry meets self-care.
What started as a brow revolution soon evolved into something even bigger—the realization that the entire eye-zone holds the power to transform a face. From brows to lashes to under-eye rejuvenation, we’ve built Wink into the ultimate destination for expert eye-zone beauty.
Beyond Beauty
The Embrowerment
Foundation
Join the Wink Movement
What started as a passion project has grown into a category-defining brand in the beauty space. Whether you're a client looking for the perfect brow or an investor seeking to be part of a game-changing beauty movement, Wink Brow Bar is just getting started. Experience the power of the eyes.
Join us in redefining beauty.
Real Clients. Real Results.
Transformations
Coming Soon