At Wink Brow Bar, we believe that beauty is more than skin deep—it’s about confidence, empowerment, and self-expression. Our mission is simple: to provide expert brow and eye-zone treatments that elevate natural beauty while offering a luxurious, feel-good experience. Through our artistry, innovation, and dedication to precision, we bring peace and embrowerment™ to every client, ensuring they leave looking and feeling their absolute best.
Wink Brow Bar was founded with a simple yet revolutionary idea—brows are not one-size-fits-all. When I started, I couldn’t find a single place in NYC that combined expert threading, high hygiene standards, and custom shaping. Most salons offered rushed, impersonal experiences. I knew there had to be a better way—a place where brows are tailored, precision is key, and artistry meets selfcare.
What started as a brow revolution soon evolved into something even bigger—the realization that the entire eye-zone holds the power to transform a face. From brows to lashes to under-eye rejuvenation, we’ve built Wink into the ultimate destination for expert eye-zone beauty.
We believe that true beauty comes from within and radiates outward. Through our Embrowerment TM Foundation, we support initiatives focused on mental health, wellness, and gender-based empowerment. Because when people feel good, they do good—and our goal is to empower as many as possible through our mission.
What started as a passion project has grown into a category-defining brand in the beauty space. Whether you're a client looking for the perfect brow or an investor seeking to be part of a game-changing beauty movement, Wink Brow Bar is just getting started. Experience the power of the eyes.
Join us in redefining beauty.
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