THE JOURNEY

Wink Brow Bar was founded by Umbreen, a qualified beauty expert raised in the world of threading. In the 1980s, her mother opened a salon that became both a trusted destination and an educational hub for beauty professionals, especially known for its threading expertise.

From a young age, Umbreen witnessed the transformative power of brows and the eye zone to elevate confidence, balance facial harmony, and change the way people feel about themselves.

With a degree in Biomedical Sciences from King’s College in the UK, Umbreen brought a rare perspective to beauty, combining brow expertise with a science-driven understanding of skin, structure, and results. After moving to New York City in 2003, she quickly recognized a major gap in the industry: brow services were being treated as "quick fixes", with a one size fits all approach and little understanding of personalization and understanding of individuality and personal balance.

In early 2015, the flagship Wink Brow Bar opened on Greenwich Avenue, quickly becoming known for redefining threading into a premium experience built on education, consistency, and expert technique. Wink Brow Bar was soon celebrated as an insider beauty favorite and widely recognized as the authority on threading, delivering results that felt refined, natural, and completely customized to the individual.

After working with thousands of clients, Umbreen’s philosophy became clear - it’s not just about the brows, it’s about the entire eye zone. Even perfectly shaped brows cannot reach their full potential if the under-eyes look tired, shadowed, or unbalanced. Lashes play a powerful role, in opening the eyes and creating overall harmony thoughout the face.

That belief became the foundation of the Embrowerment® Method - Umbreen's signature approach, designed to enhance the full area that frames the face and reveal your most confident self.

Today, beauty is less about extremes and more about intentional, personalized rituals, with results that look natural, feel elevated, and fit real life. At Wink Brow Bar, we believe beauty is personal and brows are one of the most powerful forms of self-expression. Confidence is about progress, not perfection, consistency, and showing up as the best version of yourself.

To support that journey, Wink offers a high-performance clean beauty collection curated by Umbreen and designed to help clients maintain their results quickly and easily at home.