Bold, Beautiful Brows for All.

We believe every pair of brows is as unique as the face they rest upon. Wink is here to help yours be their best, so you can be your boldest.


Meet Umbreen

CEO and founder of Wink Brow Bar, Umbreen Sheikh has cracked the code of brow care, making beautiful, empowering brows achievable for everyone. Come check it out for yourself!

Suite of Services



Our signature, organic-thread treatment is a breeze. Fast, natural, and subtle, threading doesn’t damage or irritate skin (like tweezing), and is perfect whether you’re looking to dramatically reshape or just tune up your brow game.


Tint adds pop, shape, contrast and thickness, casually creating a whole new range of brow and lash possibilities. It’s amazing how much difference a little color makes.

Brow Extensions

Bring out the best in your natural brows with subtle extensions.


Waxing & Sugaring

Sugaring is waxing’s gentle, organic, and natural cousin that uses a sweet mix of lemon and sugar to comfortably remove hair, leaving sensitive skin unscathed. Or choose traditional wax for a fast and simple hair removal experience. Let us know your preference when booking your service.



Looking to ditch the eyebrow pencil? Our painless microblading technique uses a teeny-tiny blade to deposit colored pigment just under the skin’s surface, creating a long-lasting and confident brow.


Lash Lifting

Subtle touch, noticable results. Bring out the best of your lashes by giving them a boost with our lash lifting technique! Lashes typically last for a good 9-12 weeks.


Cleanse, exfoliate, mask, and massage for a refreshing glow.

Lash Extensions

Bring out the best in your natural lashes with subtle extensions


Refinery29 visits Wink!

Refinery29 article

Leeann Duggan, Style features editor, refinery29

“First, I sat down with Wink founder and CEO Umbreen Sheikh for a consultation. Umbreen regarded my brows with an expert's appraising eye, like a jeweler peering through a loupe. Held in her wise gaze, I felt compelled to confess my sin: "I overpluck," I said helplessly....”


Greenwich Ave

7 Greenwich Avenue
New York, NY 10014

Mon–Sat 11a–8p
Sunday 10a–7p

No brow extensions, eyelash extensions, or Ultrawink Facials available at this location. Please see Brooklyn or 406 6th Ave locations.

6th Avenue

406 6th Ave, 2nd Floor
New York, NY 10011

Mon-Sat 11a-8p
Sun appt only


109 Smith Street
Brooklyn, NY 11201
(929) 295-0633

Mon 10-6
Tues 10-8
Wed 10-8
Thursday 10-8
Fri 10-8
Sat 10-8
Sun 10-6